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Donny Flynn

Donny Flynn

Customer Data Architect at Census

Donny Flynn is a customer data architect at Census - a reverse ETL product that helps companies operationalize analytics. Prior to joining Census, Donny built out the data stack at Owner and led a data team at Chiper. When not doing data work, he's most likely watching Chicago sports.

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The JaffleGaggle Story: Data Modeling for a Customer 360 View

· 16 min read
Donny Flynn
Donny Flynn
Customer Data Architect at Census

Editor's note: In this tutorial, Donny walks through the fictional story of a SaaS company called JaffleGaggle, who needs to group their freemium individual users into company accounts (aka a customer 360 view) in order to drive their product-led growth efforts.

You can follow along with Donny's data modeling technique for identity resolution in this dbt project repo. It includes a set of demo CSV files, which you can use as dbt seeds to test Donny's project for yourself.